D1 Milano is an Italian watch manufacturer of Premium Fashion Watches founded in Milan in 2013. Currently D1 Milano has headquarters in Dubai and Hong Kong and is distributed in 28 countries including retailers such as Luisa Via RomaSelfridgesHarvey Nichols and Lane Crawford and seven Directly Operated Stores in Bahrain, Dubai, Japan, Lebanon and Panama.

THE STORY

It was early September in 2012 when I had the idea to create a watch that not only would have been iconic but at the same time fun and simple. With no experience in the watch industry the first person who was crazy enough to follow me in this journey was Alessandro, a close friend that had partnered with me already on two previously failed projects in completely different industries. 20 years old, sons of no connection in the industry and no experience in fashion we started this journey. Partnered up with Mattia a long-time friend who I trusted, the project was launched with the unjustified will to do something different.

THE BEGINNING

At the beginning it was hard, giving structure to the project, making necessary mistakes, trusting untrustworthy people, the only way to test your assumptions is on the field and the market is never soft. But it went on, failure was not an option and everything we did was fuelled by one simple logic: “I have to move on”.

THE MISTAKES

Looking back at it now as a CEO, there were many mistakes I would have not done, there were many risks I would have not taken and there were many bets I wouldn’t have placed, but the amazing thing that I realize just now is that you don’t plan your future, you just live it one step at a time, you have to know where you would like to move forward to through a strong purpose but you have to be focused enough to do it one step at a time.

BUILDING THE TEAM

The hard times were many but it got simpler in time with people which I admired started coming on board of the Team. We cannot explain what is the purpose driving us forward and making us so unite but its strong, we cannot explain with technical details why our product is different but it is, we cannot justify why our brand is authentically non-replicable but it is.

THE MISSION

When you buy our accessories, you do not buy because you need. You buy because you buy an experience, a story. A story of friendship, of mistakes, of tears and joy, of fun, of sad times, of trips on the Road to Switzerland, on 24 hour flights to Hong Kong, on dinners with our Japanese team in Osaka, of the emotions you have when it’s the first time in Baselworld, of Italians living abroad, of me and of whoever feels the same way: lost but with a path to follow. We are just moving forward.

HOW TO GET DISCOUNT
On the card of each watch you will find the discount code you will have to pay in the box at the time of purchase


A-CA01

€ 209,00 € 167,20



A-CA02

€ 209,00 € 167,20



A-CA03

€ 209,00 € 167,20



A-CO01

€ 209,00 € 167,20



A-CO02

€ 209,00 € 167,20



A-CO03

€ 209,00 € 167,20



A-CR01

€ 219,00 € 175,20



A-CR02

€ 219,00 € 175,20



A-ES01

€ 175,00 € 140,00



A-ES02

€ 175,00 € 140,00



A-ES03

€ 175,00 € 140,00



A-ES04

€ 175,00 € 140,00



A-ES05

€ 175,00 € 140,00



A-ES06

€ 175,00 € 140,00



A-ES07

€ 175,00 € 140,00



A-ES08

€ 175,00 € 140,00



A-ES09

€ 175,00 € 140,00



A-MA01

€ 219,00 € 175,20



A-MA02

€ 219,00 € 175,20



A-MA03

€ 219,00 € 175,20



A-MC01

€ 615,00 € 492,00



A-MC02

€ 665,00 € 532,00



A-MC03

€ 665,00 € 532,00



A-MC04

€ 665,00 € 532,00



A-MC05

€ 665,00 € 532,00



A-MO01

€ 175,00 € 140,00



A-MO02

€ 175,00 € 140,00



A-MO03

€ 175,00 € 140,00



A-NE01

€ 175,00 € 140,00



A-NE02

€ 175,00 € 140,00



A-NE03

€ 175,00 € 140,00



A-NE04

€ 175,00 € 140,00



A-NE05

€ 175,00 € 140,00



A-NE06

€ 175,00 € 140,00



A-PR01

€ 199,00 € 159,20



A-PR02

€ 199,00 € 159,20



A-PR03

€ 199,00 € 159,20



A-PR04

€ 199,00 € 159,20



A-PR05

€ 199,00 € 159,20



A-PR06

€ 199,00 € 159,20



A-PR07

€ 199,00 € 159,20



A-PR08

€ 199,00 € 159,20



A-SK01

€ 749,00 € 599,20



A-SK02

€ 799,00 € 639,20



A-SK03

€ 799,00 € 639,20



A-SK04

€ 799,00 € 639,20



A-SK05

€ 799,00 € 639,20



A-UT01

€ 275,00 € 220,00



A-UT02

€ 275,00 € 220,00



A-UT03

€ 275,00 € 220,00



A-UT04

€ 275,00 € 220,00



A-UT05

€ 275,00 € 220,00



A-UT06

€ 275,00 € 220,00



A-UT07

€ 275,00 € 220,00



A-UT08

€ 275,00 € 220,00



A-UT09

€ 275,00 € 220,00



A-UTL01

€ 275,00 € 220,00



A-UTL02

€ 275,00 € 220,00



A-UTL03

€ 275,00 € 220,00



A-UTL04

€ 275,00 € 220,00



A-UTL05

€ 275,00 € 220,00



A-UTL06

€ 275,00 € 220,00